SPOKE612 has a new address!

Also known as the Warehouse District, the North Loop is a vibrant neighborhood known for its cool start-up vibe, innovative restaurants, hip bars, and coffee shops. Converted warehouses from the late 19th and early 20th centuries contain indie fashion and design shops, and now a production company called SPOKE612.

Built in 1913, The Sherwin Williams Company warehouse is a brick and timber building designed in a simple Neo-Classical Revival Style. The entry of the three-bay façade contains a Tuscan portico with paired columns and a full pediment. A sculptured globe, representing the Sherwin Williams “Cover the Earth” logo, is placed above the pediment and still exists. Decorative integral brick ornament is found on the pilaster columns. The rear of the property contains the former Great Northern spur line corridor. The corridor is a significant landscape feature for the district and it remains largely intact.

Video is vitally important in your marketing campaign.

Video Marketing is important to every business. SPOKE612 is a proven and experienced video production company that will help you elevate your 2021 marketing strategy.

81%
81% of businesses use video as a marketing tool — up from 65% over last year. (Hubspot)

82%
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

100%
Mobile video consumption rises by 100% every year. (Insivia)

72%
72% of consumers would rather learn about a product or service by way of video. (Hubspot)

92%
92% of users watching video on a mobile device will share it with others. (Wordstream)

#2
YouTube is the second most popular website after Google. (Alexa)

Meet Logan

Hello, everyone, and welcome to SPOKE612 Productions first blog post!

On this blog, I will be sharing video production insider information, from terminology you should know to what to expect on set. There’s so much I am excited to share! But for this post, I feel it is best to introduce myself. Don’t worry; we’ll get into all the fun production know-how very soon.

Writing to you now is me, Logan, SPOKE612’s summer intern turned fall intern. Currently, I am working for SPOKE remotely, as I am a student based in New York City. This summer, I was able to fly down to the Twin Cities for a couple of weeks and work alongside SPOKE founders — Matt, Sarah, and Linda. It was such an insightful experience. I’ve not spent much time on the production side of a creative project, as I am an actor and playwright, so it was amazing to see the work through a different lens. 

I have always been fascinated with the production side of creating, which is why I wanted to intern for SPOKE. In my acting classes, we learn that every choice we make should drive the story forward, and as a writer, every line I write is consciously chosen to fulfill a specific purpose. With that mindset, it only follows that every choice made by the creative team and crew is made to serve the story, to connect with the audience, to bring forth a message or feeling. Every detail plays a crucial part in achieving the desired outcome. Experiencing this firsthand has helped me so much with my own creative process.

It is easy to recognize storytelling for what it is when you watch an actor, but with SPOKE, storytelling is in every detail of what they do. From the word choice used by an interviewer to intentional camera shots, everything is in service of the client’s story. That really opened my eyes in my own area of study. The smallest details matter just as much as the more obvious ones when you are endeavoring to give a story the justice and passion it deserves.

I was able to be on set for the Minneapolis Metsquerade shoot in partnership with METAvivor; a non-profit organization that raises awareness and funding for Stage IV Metastatic Breast Cancer. Being on set for that shoot was such a privilege, and I am so glad it was my first one. It is such a vulnerable act to tell your story, and team SPOKE created an atmosphere of care in every room for everyone from the crew to the Thrivers, the women currently battling MBC. I think telling any story is difficult, even the ones that aren’t about difficult moments of life. What I learned from my first shoot with SPOKE is that the environment of every set has to be like the one I experienced on the Minneapolis Metsquerade, and I look forward with anticipation to experience it again and be a part of the process on the next shoot I work on. 

Aside from my revelations, this summer I spent a large amount of my time working on SPOKE612’s social media. There is so much information out there on how to optimize your content, how to engage with your audience, and even what times to post. When I began my research, this sea of knowledge was overwhelming. There is still so much for me to learn, but I definitely have a good grasp on a lot of it. Perhaps I’ll share a post or two in the future about some of my research! 

And with that, I’m officially kicking off SPOKE612 Production’s intern blog! I’m so excited to share what I’m learning with all of you. 

Best, 

Logan