ABBEY’S HOPE FOUNDATION

Created to honor the legacy of Abigail Taylor, this brand anthem tells the story of a family’s promise that became a national movement for water safety. Through powerful imagery and heartfelt storytelling, we share their mission to prevent drowning and entrapment injuries, promote safe swimming practices, and inspire communities to protect every child around the water.

Brand Anthem

Entrapment

Life Jackets

The Impact

CREDITS

Sarah Sundahl / Director
Matt Muenster / Assistant Director
Linda Elmquist / Producer + Set Stylist
Ben Enke / Director of Photography
Adam Biel / Sound
Zach Green / Gaffer
Marcus Mason / Grip
Bailey Bolton / Editor

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Sunrise Banks

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Stanley Black & Decker