Let's talk video marketing ROI, shall we?

The ultimate test in determining whether or not video marketing is a worthwhile investment is the ROI (return on investment). As with anything in business, you want to ensure you’re generating results (traffic, engagement, conversions) from the content you’re putting out into the world. 

An example of a successful ROI outcome is when we teamed up with @marcusthomasllc on a video campaign for their client Troy-Bilt®.

The Challenge: People are looking for help around the yard - from big, transformative ideas to practical advice and tips. Yet, they don't regard any outdoor power equipment brand as helpful when it comes to the projects facing them.

So - how do we make the client a valued guide on their journey in the yard?

The Answer: By creating and producing an entertaining yet educational tease-and-reveal online series called "Troy-Bilt Fresh Cut", while demonstrating a full line of Troy-Bilt equipment. 

This campaign generated more than 10 million views on YouTube and a 7.6% lift in sales at Lowe's®.

It turns out, a lot of people rely on videos to learn more about various products and services. 96% of people, in fact! That’s a good reason for brands to get on board with video marketing so they can have content ready and waiting should potential customers search for what they’re offering.

Now - how can SPOKE help you make the most out of your video needs? 

Hit us up. We're here to help. 👋🏼

(statistics from the Social Shepherd)